Cookies / Advertising
Last updated: January 29, 2020
What are cookies, locally shared objects and pixel tags?
A cookie is a small data file that is stored in your web browser, computer or device when you access and / or use a website. It is used to store browsing searches that can be read by our web server or by third-party servers to keep track of user activities on the Sites and other websites. Cookies are used to recognize the browser and can help us to identify a user who had already visited our Site in the past and to relate the use of this Site with other personal information, such as the use of the Site or others. data collected by different means. Cookies can be “session” (valid only for a browser session) or “permanent” (they remain in the browser until they expire or are deleted).
Locally shared objects (e.g. flash cookies)
A locally shared object is similar to a cookie, but is stored on the computer or mobile device, rather than in the browser, through Media Player or other software installed on the computer or device. A locally shared object can store much more than just text. Like cookies, these objects are also used to recognize the browser and can help us identify it as a user who had already visited our site in the past and to relate the use of this site with other personal information, for example the use of the Site or other data collected by different means. It allows the Sites to access the information collected and to use it to improve and facilitate certain experiences, processes and functionalities of the Site.
Web beacon e altri tag
Web beacons (also known as “clear GIFs” or “pixel tags”) are typically small one-pixel images embedded in a page of a Site or in electronic communications, such as an e-mail message. These technologies make it possible to record the display of a specific page of a Site (or an area) at the time of opening a message or selecting or viewing links or other content.
Why do we use these technologies?
We use these technologies for the following reasons:
- 1. For strictly necessary reasons
- 2. Performance / Analysis
We use these technologies to monitor and analyze how our Site and e-mails are used by the user. For example, we can place cookies that allow us to (i) measure the time of your requests to our servers and our responses, (ii) test new features, (iii) record statistics on the use of the Site, (iv) monitor your activities on the Site and emails e (iv) monitor your activities on the Site and emails e
- 3. Social Media
Our Site contains integrations with social media platforms (including, for example, Facebook, Twitter and Pinterest), which allow these platforms to place cookies, tags and locally shared objects on the user’s browser, computer or device. You can change your social media platform account settings to control certain targeted content that is displayed on those sites. You can consult the section How can I manage these technologies? below for more information on how to opt out of interest-based ads on certain social media platforms.
- 4. Lead Conversion Tracking
We use these technologies to monitor the purchases that the user has made on our Site after clicking on a link in third party sites, so that we can offer a reward to the sites in question for helping to generate leads to our advantage. .
- 5. Advertising
These technologies allow us and other companies to send you advertisements on the Site and other online sites. Furthermore, with these technologies, we plan to send advertising messages targeted to the interests of the user, based on his online activities. This approach is sometimes referred to as behavioral or interest-based advertising. As of now, we (or our service providers) use technologies from Amnet Group, Salesforce and Google for these purposes.
We also currently collaborate with various social networks and technology companies, such as Facebook, Google and Pinterest, based on geographic location. These companies use specific interest-based advertising programs to match profiles on these companies’ platforms to users who have shown interest in Michael Kors through our Websites, stores and other services. In the event that we also use these programs, we would convert the personal information of each user (through hash, encryption or other similar mechanisms) into a unique and non-personally identifiable value that does not allow re-identification. This value can later be associated by the partner company with a user on its platform. This correspondence allows us to provide users who use the other platforms of the companies in question with more relevant advertisements based on their interests. To withdraw your consent, see below.
How can I manage these technologies?
Locally shared objects:
The methods for managing shared objects locally are different from those for managing cookies, therefore the tools for managing cookies provided by the user’s web browser may not allow the deletion of flash cookies and other LSOs. Depending on how shared objects are activated locally on your device or computer, you can manage them using software settings. For more information on how to manage these technologies, visit http://www.allaboutcookies.org/manage-cookies/. For information on managing Flash cookies, for example, click here.
Collective deactivation of pages:
Some (but not all) of the third-party services we use for interest-based and behavioral advertising are part of industry organizations that allow you to opt out of the use of personal information collected in this regard. If you are a resident of the United States, click here or here to manage the deactivation of the services offered by these third parties belonging to those organizations. If you are a resident of the European Union, click here, while for Canada click here, to manage the deactivation of the services offered by the aforementioned third parties.
Browser Do-Not-Track Signals:
Some devices and web browsers allow you to transmit a signal to express your preference not to be “tracked” online. We currently do not change the user experience based on the transmission of this signal, but for more information on “Do not Track” signals, visit http://allaboutdnt.org. You may or may not give your consent to our (and our service providers’) use of your personal data for the purpose of behavioral targeting of our advertisements by following the instructions in the following section Deactivating advertisements.
Deactivation of Analytics from the Site:
- If you do not want your data on the use of the Site to be included in Google Analytics reports, follow these instructions (or visit https://tools.google.com/dlpage/gaoptout)
Deactivation of advertisements:
- Opting out of interest-based ads:https://www.google.com/ads/preferences/?hl=it
- For Facebook interest-based advertising, click here
- For Pinterest interest-based advertising, click here
- For Instagram interest-based advertising, please click here
- For Snapchat interest-based advertising, click here
- For Twitter interest-based advertising, please click here
- Amnet Group, unsubscribe: https://www.amnetgroup.com/cookie-notice